Archive for October, 2013

Wedding Rings Direct

Tuesday, October 29th, 2013

Nikki and I were invited to an event at the workshops of who are based at Unit 1, Level 4, New England House, New England Street, Brighton,  BN1 4GH.

Wedding rings direct offer a high quality bespoke wedding ring service online and also directly at their workshops and as they don’t have the overheads of high street jewellers, can offer the same product at considerably lower prices.

As we at Blooms for Business also provide high quality bespoke floral design there is an obvious synergy for the two businesses to offer their services to brides, so we went to their workshop to learn more about the company and how their bespoke service operates

We arrived at their showroom to be greeted by Marketing Manager Kate Rivera and Company owner Anthony Edwards and other members of the team.

It was a very relaxed atmosphere and over a glass of sparkling rose and delicious canopies we chatted to Anthony about the company and how it was different to a high street Jewellers. He explained that all their rings are made to order and the client can take advantage of their sample service which allows the customers to try on silver replica rings to get the right size, style and width before the final ring is produced. The sample service allows customers to borrow up to 10 sample silver rings and try them on in the comfort of their own home!

We were then shown the various metals that rings can be made of, not only gold and silver but also platinum, palladium, titanium, tungsten, stainless steel, ceramic and even wood!

They also told us about the 4 Cs which are important when choosing a diamond-Cut, Colour, Carat and Clarity

We were finally taken to see the highly skilled craftsman working at their benches, it was really fascinating to see how a plain piece of metal can be turned into a finely cut sparkling ring. Not only were they making rings from scratch but also repairing and altering customers existing rings and even remaking one earring from a missing pair.

We had a most interesting and informative visit and learnt a lot about the process of choosing, designing and the end product of the bride (and groom) receiving her ring and in my opinion a much more personal, less stressful way of finding the perfect piece of jewellery.

Wedding Rings Direct are offering all Blooms for Business brides to be 5% off the price of already discounted jewellery- simply  inter BLOOMS in the loyalty area at the checkout ( and you will automatically receive the discount.

Best wishes,